The Humane Society recently released two web ads featuring Philadelphia Eagles quarterback Michael Vick. In the ads, Vick explains that dog fighting is really, really bad. “Make a choice,” he says. “If you see animal cruelty in your neighborhood, speak up. Make the call.”

The quarterback and former dogfighter, who served two years in prison for his misdeeds, first met with Human Society president Wayne Pacelle in 2009 about teaming up on the campaign. Pacelle has written in his book Bond that Vick’s relationship with animals took a sinister turn when “fascination turned into exploitation rather than love.”

Pacelle says he believes Vick has changed. Both parties have publicly acknowledged no money has changed hands between the Humane Society and Vick or the Philadelphia Eagles for the ads or Vick’s campaign with them. Although when the Eagles launched their “Treating Animals With Kindness” campaign in 2009, which provides grants to animal welfare organizations, the Humane Society was chosen as one of those grant-funded groups. Vick went to Washington last year to tout an anti-dogfighting bill to Congress, as well.

Check out the HSUS ads below.