Yes, the new Voter ID ad campaign is about confusing people

voteridpicThe Inquirer noted yesterday that the Pennsylvania Department of State has decided to relaunch its $1 million Voter ID advertising campaign despite voters not needing to show identification at the polls for the upcoming November election.

You remember: the “Show It” ads that popped up on TV in the summer and fall of 2012. Critics have contended they’re misleading and unnecessarily cost the taxpayers money since the voter ID law they’re meant to bring attention to is tied up in court.

And the critics are right.

Using government dollars to tell people to show identification at the polls this year is at best disingenuous. At worst, it’s a malicious attempt to use the idea of a voter identification law to keep eligible voters confused and at home on Election Day, perhaps proving this was the law’s intention all along.

The best evidence of this came the day of, and weeks after, the 2012 election. If you’ll recall, Pennsylvania was Ground Zero for Voter ID-related shenanigans and a lawsuit brought by the American Civil Liberties Union eventually delayed the law’s implementation through the election, despite it being passed by the House and Senate, and signed by the governor.

After the election, the AFL-CIO revealed that up to 35,000 Pennsylvania voters may have been disenfranchised—they stayed home—by confusion over the law. And among those confused and home-bodied, Democrats outnumbered Republicans 2.5 to 1, according to the analysis.

But the AFL-CIO, you could say, is a biased organization. And maybe it is. So, on the other side of the spectrum, we saw Pennsylvania GOP Chair Rob Gleason interviewed on PCN TV in July 2013 about the past election, and admit the unimplemented law still helped the Republican Party.

YouTube Preview Image

“We probably had a better election [because of Voter ID],” he said. “Think about this: we cut Obama by 5 percent, which was big. People lost sight of that. He won McCain by 10 percent and he beat Romney by 5 percent. I think that probably, photo ID had a—helped a bit in that.”

Gleason’s statement doesn’t just lack subtlety, but it’s essentially proof that Republicans know Voter ID is designed to help them—and not for the phony “Democrats pay homeless people to vote twice during elections” reason conservatives have often brought to the table.

If you want to keep more voters home in November, sure, tell the people they’re required to bring something they don’t need — and make them pay for it. It’s almost like the GOP isn’t even trying anymore.

Follow Randy on Twitter: @RandyLoBasso

5 Responses to “ Yes, the new Voter ID ad campaign is about confusing people ”

  1. Bob Dobolino says:

    The law is in effect, but has simply been “temporarily” suspended by a judge for multiple years. This couldn’t be judicial activism, could it? It’s so terribly difficult to procure one of the many acceptable forms of photo ID, it’s simply too big a hurdle for anyone to overcome. Yeah right.

  2. Big Al N. says:

    What a bunch of lies! Can one of you so called reporters from PW please explain to me how an ID law or ad about it could keep legitimate legal registered voters home ???? As the AFL CIO claims. This statement makes no logical sense to anyone who has high school education much less those of us who have studied logic in college.

    The only reason these ad’s are running is because a judge is playing politics saying that requiring an ID to vote is somehow unconstitutional and “racist”

    Again I ask The PW staff is requiring an ID to go to the doctor, school, get a loan, or take a job then racist or unconstitutional????

    I will give the PW staff and the AFL CIO a lesson on Logic in this example…

    In simple terms even an AFL CIO member or employee of the PW should be able to understand: Either it’s wrong to require an ID for anything including voting or it’s ok to require it for anything including voting!

  3. Big Al N. says:

    Wait a min I also want to point out that the photo id to vote was blocked or delayed in most states including PA for the 2012 election so how does Mr. Gleason figure it helped Romney when the voter ID laws were not implemented for the 2012 election ?

    Again I ask the PW staff why the lies ? Why the BS ?

    The PW staff know the ID law was not in effect for the 2012 election yet the fraudulently imply that it was with this article ?

    Will one of ever answer me ?

    I suppose it’s hard to answer when someone directly calls you out and catches you in the act of Journalistic malpractice. It’s a good thing for journalists that they do not have to pay malpractice insurance like doctors cause it would eat their whole salary with how bias and politically motivated for one side or the other you people at PW and places like Faux News, CNN, National Barack Channel and the Washington Compost are. In fact the American media today is o full it to the point you flirt with being outright propaganda outlets run by you’re party of choice in DC. Lenin, Hitler and Mao must admire you all from the grave.

  4. [...] Full Article: Yes, the new Voter ID ad campaign is about confusing people | PhillyNow | A blog about Philadelphia …. [...]

  5. PW says:

    Mr. N: As the story very clearly states, the courts prevented the implementation of the law in 2012 — but before that court decision, the state ran an advertising campaign to inform voters that they would need to present ID. Mr. Gleason’s point appears, quite logically, to be that some number of voters are statistically likely to have seen the ads and the months of talk heralding the law but not the final, late-coming news of the court decision that blocked it.

Leave a Reply

Follow PW

Got a news tip?

If you see something interesting, odd, funny or, of course, illegal, let us know by emailing