Anna Sui to do Gossip Girl-inspired line for Target

Anna Sui has joined Alexander McQueen in the Big-Name Designers Signed by Target Club. Target has been partnering with runway designers galore lately in hopes of recreating the big ol’ thing that was Isaac Mizrahi (whose collaborations with Target were reported to bring in $300 million in sales per year) and catching up with their archenemy, Wal-Mart.

Target’s Designer Collaboration program has the selected designers pick one discrete inspiration for their line. McQueen’s was Leila Moss of the punk band Duke Spirit. Sui’s going with Blair, Serena and Little J. From WWD (behind a pay wall):

“When I was in Asia last year, all the young girls kept asking me about the different locations in New York City where the characters from ‘Gossip Girl’ live,” she said. “I liked the idea of creating a collection reflective of each characters’ style, sensibility and unique approach to fashion. By combining the elements of art, city, spirit, punk and glamour, we created a collection that exudes New York City fashion.” Sui used materials such as metallic jacquards, herringbone, silk and chiffon and detailing with tulle, lace and sequins.

Sounds interesting, at least!

WWD was the first one with the news that 250 stores would be getting the collection in mid-September. Target doesn’t even have a press release up yet, much less a list of which stores would be getting the line, so we decided to call and check whether Philly was on the list. And going with our somewhat lackluster experiences at Target in the past, the Target press people didn’t pick up the phone at ten in the morning on a Wednesday, called us back once to ask “Wait, what was the question?” promised to call back in an hour and haven’t gotten back to us since. Well, I’m tired of waiting on this, so I’ll update with the info if they call back.

via The Cut