David Beckham’s enormous, uh, rope
Hee. I love the David Beckham Armani underwear ads for their utter, shameless simplicity. Dress it up all you want in black and white and with random giant ropes, weird Hitler hairdos and moody lighting: it’s all about the crotch. Here’s the lastest:
A while ago, this cartoon was shared on my google reader:
Several ladies I know commented that this cartoon was clearly written by a dude, because while I’ve done some ogling in my day, I have never, never, never had my eyes shoot to a clothed man’s crotch in a good way (examples of this happening in a bad way: the guy who peed his pants but was too drunk to leave the party, a fly that is very down, guys who wear their pants so tight you can tell which direction they dress).
Body? Sure! Women check out men’s bodies all the time! But they don’t, in general, stare at the crotch region quite so much as Armani and that Saturday Morning Breakfast Cereal cartoon. Then again, I suppose these ads aren’t aimed at women, they’re aimed at men who buy designer underwear.
But hey, I’m not complaining! If you’ve got something that works, stick with it. And the better for you to observe how both how well these ads work and how closely Armani’s sticking to the formula of Beckham squint/manly lighting/black and white/PENIS PENIS PENIS!, here’s a retrospective of the campaign’s greatest hits over the two years it’s been going:
I know what undies I’m buying next time: ones that show off my rippling pectoral muscles and washboard abs.
That is one amazing-looking man. I now have to google pictures of his parents.
They use slices of white bread to smooth the junk area. Seriously. That’s what you’re seeing. Penis ain’t got nothing to do with it.
Make Me a Supermodel taught me that.
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