Philly Fashion Week: Connect the Dots
Frankly, I haven’t been super psyched about covering the new, much-hyped Philly Fashion Week because of stuff like this, which Phashionista puts very well:
We have to admit, we were a little surprised to learn about the money part since typical “Fashion Weeks” are a free, invite-only event for media, retailers and fashion influencers, but in Philly, the idea is to “invite residents and visitors to celebrate the vibrant fashion, food, and arts and culture scene in Philadelphia,” said Kristie Bergey, executive director of PFW.
“Student” One-Day Passes are $35 each, with 3-Day Passes, $100, “Red Carpet” (though they don’t tell us what this means or includes) One-Day Passes are $75 each with a 3-Day being $150. And they also offer “VIP” tickets starting at a staggering $1500.
On the one hand, it does seem a little blatantly “give me money!” even for fashion; on the other hand, it is the first time an adequately funded group of people look like they might get this thing off the ground, so I feel like I should be supportive.
On the other other hand, more than half of the designers (not counting the student shows from Moore, the Art Institute and Philadelphia University, which are scheduled earlier in the evenings) aren’t even from Philly. But if they’re from out of town, what brings them all to Philadelphia Fashion Week?
Let’s break it down by night and see if we can’t find a common thread:
THURSDAY

DESIGNER: Brooklyn Royalty
BASED IN: Williamsburg
DOES: What appears to be mostly screenprinted t-shirt-type streetwear for men and women
PHILLY CONNECTION: Yes! From their About page:
Though always a Brooklynite at heart, brand director and founder Bob Bland is delighted to have recently purchased a new home in West Philadelphia. A longtime fan of Philly, she has scouted everywhere from Northern Liberties to Clark Park for several years, and is looking forward to moving her garment production and printing operations to the City of Brotherly Love. In her spare time, Bob also designs for another Philadelphia favorite, independent menswear label Duke & Winston.
Another connection: their stuff is sold at Philly boutique Matthew Izzo, at 151 N. 3rd St.
ALSO: Wait, didn’t they already show their Spring 2010 collection? In Brooklyn?
DESIGNER: Wrath Arcane
BASED IN: Cleveland
DOES: Men’s streetwear
PHILLY CONNECTION: Just had trunk show at Matthew Izzo, otherwise not obvious
ALSO: We like.
DESIGNER: Love Brigade
BASED IN: Williamsburg
DOES: Men’s and women’s streetwear
PHILLY CONNECTION: Line available at Matthew Izzo, Dave P played the afterparty for their Spring 2010 collection.
ALSO: OK, so they also showed in Brooklyn already.
DESIGNER: Palmieri Jeans
BASED IN: Philly! In Germantown, near the Awbury Arboretum
DOES: Men’s and women’s jeans
ALSO: Who doesn’t love a good Swarkovski crystal, although I am wondering how comfortable some of these are to sit in.
DESIGNER: Delicious Corsets
BASED IN: Philly! Storefront in the Piazza
DOES: RTW and custom corsets
ALSO: Not that there’s anything wrong with that, but if you poke around on Delicious’ website long enough you’re going to happen upon some semi-nude pictures and BDSM terminology that may set off your workplace’s “internet porn!” alarms. So visit with caution if you’re at work.
DESIGNER: Kill City
BASED IN: L.A.
PHILLY CONNECTION: Doesn’t list Philly on its listing of the places it’s sold (those being, nonspecifically, Amsterdamn Antwerpen Barcelona China – Towns Florence LA London NYC Paris Roadtrip Rockshow Silverlake Tokyo Vegas Venice), but it is sold at Matthew Izzo… wait, I’m starting to see a pattern.
Anybody else find it a little off-putting that every single out-of-town designer on the first night has a connection to Matthew Izzo but no other boutiques (as far as I can tell, I looked) in Philadelphia? What say you, Philadelphia Fashion Week?
“Philadelphia Fashion Week is committed to supporting designers sold in our city,” said Michael Anderer, creative director of Philadelphia Fashion Week, partner of CMK Entertainment and head buyer for Matthew Izzo. “There will be runway shows of local designers like Commonwealth Proper, but because we wanted this event to be accessible for everyone—designers and guests—we opened up the criteria to any designer based or sold in our city.”
Sold in our city? Or sold at his store?
OK, I guess since Anderer is the sole creative director of this thing, he may have tapped his business contacts to wrangle up three nights’ worth of shows, what with this being the first year and all. But if you’re going to promote your event as a big local thing and a legit Fashion Week, you probably should keep an eye on making it an opportunity for local designers to show the world what they do (kind of the point of a Fashion Week) rather than an expensive party celebrating your boutique’s selections.
Eh, whatever. I’ll do the rundowns of Friday and Saturday nights tomorrow, and perhaps their lineups will be a bit more exciting/local, but for now I assume you all have attention spans. Sorry I’m such a Negative Nancy, but I may have mentioned that PR annoys the hell out of me.







Will the real Philadelphia Fashion Week please stand up? I completely understand where the writer is coming from. I’ve found it interesting this group is promoting this as the first Philadelphia Fashion Week. There have been other attempts. Having been to several legit fashion weeks across the globe, it is always interesting to see a Philadelphian’s prospective and it has always disappointed me… from the looks of it this events, it appears it going to be the same from the talent to the promoters, who seem to don’t have much experience. Sorry guys only stating my opinion.
It’s so easy to stand back and criticize from the sideline. I believe the inaugural Philadelphia Fashion Week is off to a great start. Every fashion event has a beginning and last night was there beginning. The organizers should have had more designers from the Philadelphia area. I love Palmieri Jeans, this was a great find. A friend had purchased a pair with the multi color stitching and she was raving about how beautifully they fit her hips, she is slightly hippy with a small waistline, and how nice the jeans look when she dresses them up with coordinating tops. A few weeks ago I purchased a pair with the clear swarovski crystals and they are the bomb. I love them, they are my favorite, my bod looks great in them. They fit like they were made for me. I bought my jeans off of their website: http://www.palmierijeans.com . My girl friend bought hers from their shop in Mt. Airy. She prefers buying directly because they will adjust & alter for you, really personalized.
I hope PFW will return next year to showcase more of Philly’s talent.
For the record, there was an OVER ABUNDANCE of talent!!!! The entire hair and makeup crew was amazing and so were the models. The set, stage and musicians did an amazing job!!Next time , I suggest you just attend your “legit” fashion week!! Good day!!
Hello,
Thanks for the mostly positive response.
I would just like to state that as the buyer for matthew izzo and the creative director for Philadelphia Fashion Week… ALL BOUTIQUES IN PHILADELPHIA were asked to participate, not all of them wanted to, thus the reason the friends I have made in the years buying for matthew izzo are the ones that truly believed in this project and are the ones that came thru for me. Also a fashion week is not only a showcase for local designers, which I think we covered nicely, but also is a chance for national designers sold locally and wanting to sell locally to show their collections.
I’m sorry Emily that you did not have a good time, nor understand the concept fully, but I’m very happy with the response of hundreds of articles, emails, texts, phonecalls, etc that I received so far.
If anyone would like to contact me directly, please feel free, I’m at michael@philadelphiafashionweek.org
Thanks very much for your support. Michael
Ah, response! To clarify, I’ve been out of town and away from the internet since before fashion week went down (the Emily F who did the Fashion Week coverage is not the same as me, Emily G, although I thought she did an excellent, thorough job).
I did think that it deserved to be taken seriously enough to merit a close look rather than just the rah-rah stuff that I saw a lot of other media sources doing, which seemed as if they hadn’t done much more than read the press release. I respect that it takes a lot to get one of these things off the ground the first year, especially with such a small staff, but I do take a bit of issue with the claim that we didn’t understand the concept. When you call something a Fashion Week, most people are going to assume it’s the same type of thing that happens in New York. I felt that the differences were worth pointing out, and since nobody else seemed to be mentioning them, I did.
Anyway, I’m glad to hear that it went well, and hopefully seeing it go well means more Philly boutiques will be willing to step up next year.
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