I don’t think I’d consciously noticed that what was particularly creepy about the promo shot of Johnny Depp as the Mad Hatter is that he somehow has a lazy eye. It’s probably that way via digital manipulation, because I don’t think that actors can just give themselves lazy eyes the same way they can put on 40 pounds to play Bridget Jones, and when googling “Johnny Depp lazy eye” the only relevant thing that came up was from the accurately named yahoo answers, which… I’m just going to give you a screenshot so you don’t have to click through the link and be sucked into the black hole of inanity:
I noticed this cropping the photo to just his eyes, which I was doing because Disney, which always has a creepily accurate eye on their audience, called up Urban Decay and had them do a set of eyeshadows to match some of the shades in the movie.
So yes, I’m sure this is going to sell like mad, because the girls who like Tim Burton and girls who buy Urban Decay have a fairly large Venn diagram overlap. There’s a kind of neat New York Times article on Disney’s licensing partnerships with beauty companies, which is something that they started doing pretty recently.
Doesn’t look like they included the white mascara, though. Or lazy-eye contacts (think how much more funny the world could be if those exsisted).