Teen Heart Throbs at Kiehls This Weekend

Yep, Zach Morris (Mark Paul Gosselar) will be in town this weekend for the AmFar Liferide. This is basically where a bunch of celebs join together to raise money for AIDS research while looking badass on motorcycles. It’s probably the most vain way to support a foundation, but, hey, these are celebrities we’re talking about. Jason Lee and Tyson Beckford will also be there, no doubt sweating with their shirts off while a Harley sings between their legs. Huh, what? What were we talking about?
Oh, right, charity. Top Chef Jennifer Carrol will host the event and, hopefully, be feeding people while she’s at it. The best part: just by attending the event, you can get a 15% off discount at Kiehl’s.
Monday, August 1st, 11 a.m. – 1 p.m.
Carmelita Couture Closing Sale
Well folks, another one bites the dust. After only a little over a year, on Saturday, Carmelita Couture will be closing it’s doors forever to focus on the re-launch of their online store and exclusive designs for 2012.
The good news: everything in the store will be 30-40 percent off until then. That gives you about two days to bid Carmelita adieu in the best possible way…by stocking up on their wonderful designs.
R.I.P
Carmelita Couture
May 2010-July 2011
Catch The Academy of Awesome Tour!

Today, from 3-7pm, The Paul Frank Winnebago will be parked at the Piazza for Paul Frank’s Academy of Awesome Tour. With it comes a lot of fun, awesome activities including, a creation station where you can make custom screen printed tote bags, temporary tattoo parlor, an interactive listening lounge, product showroom , moble museum, ping pong tables and corn hole.
If you have a dog, bring he/she along. Not only is there going to be a Puppy Prom (no idea what that is), but they’re setting up a “VIP Barking Lounge.”
Sounds like a hell of a time to me!
Support SAVA Kickstarter

Support the SAVA Kickstarter Project!
Your help is imperative, in order to have the fundraiser be a success, we need to meet our entire funding goal of $8,500. Donations can be as small as $1, $10, $25 or more and in exchange you will get some great gifts from SA VA! We hope you can donate to our KICKSTARTER .
Here are the great items you will get when you pledge!
Pledge $10 or more
Limited edition SA VA Sac – Reusable fashion shopping tote & invite to exclusive Spring Trunk Show
Pledge $25 or more
One of a kind & original gouache SA VA fashion illustration of the spring 2012 Collection & invite to exclusive Spring Trunk Show
Pledge $75 or more
SA VA Upcycled Yoga Bag – Made from City of Philadelphia Street Banners & invite to exclusive Spring Trunk Show
Pledge $100 or more
All of the above + two VIP Tickets to our SA VA Spring 2012 Fashion Show & Community Street Fair.
Pledge $200 or more
SA VA hand shibori dyed scarf + all of the above
Pledge $500 or more
Designer for a Day – Come to the SA VA Garment Center & Design Studio and help us design a signature style garment with your inspiration to be named after you and sold at our SA VA store. AND you get one of the pieces! + 2 VIP Tickets to the SA VA Spring 2012 Fashion Show & Community Street Fair.
Support the SAVA Kickstarter!
PW Style Dons Daffy’s Fall Styles
We here at PW Style love clothes just as much as we love a good bargain. We assume our readers do too.
So when Daffy’s asked if we’d like to see some of the apparel they’ll be unleashing for the fall, we responded promptly and appropriately: “Hells yeah!!”
If you’ve never been their Center City location—or any of their other locations in New York and New Jersey—you’ve been missing out on multiple floors worth of discounted designer fashions and accessories for men, women, juniors and kids. They even have a selection of home goods and décor.
Anyway, the store was kind enough to let us borrow an entire rack of some of their fall apparel. Rather than simply photographing the clothes on the rack, we figured we’d go all out and actually model them for you.
Unfortunately, there weren’t any men or children around willing to take part in the photo shoot. We can however assure you they had some really nice options for them, especially the men’s blazers.
Here are the women’s items that PW’s lovely editorial intern, Kelly Offner and myself and I were able to fit into (sadly some of the cutest pieces were just too small).
[DISCLAIMER: We are not professional models and this was not a professional photo shoot. All photos were taken by PW’s very own Senior Editor, Nina Hoffman in a random conference room]

LEFT: jacket: $39.99, dress: $32.99. RIGHT: blouse: $13.99, pants: $16.99, suit jacket: $16.99 // RIGHT: top: 7.99, pants: $16.99, jacket: $19.99. LEFT: blouse: $39.99, pants: $19.99.

blouse: $13.99, pants: $16.99, suit jacket: $16.99

LEFT: skinny jeans: $23.99, blouse: $19.99. RIGHT: tube top: $7.99, backpack: $11.99.

LEFT: dress: $29.99. RIGHT: jeans: $23.99, blouse: $16.99
(TOP photo: leather jacket: $19.99, tube top: $7.99, dress pants: $19.99)
A Three Sirens Summer Blowout

To make room for their fall apparel, Three Sirens Boutique in Old City is in a rush to clear out their summer inventory. As a result, today and tomorrow they’ll be offering 30-50 percent off all summer clothing and 15-30 percent off accessories. Oh, and they also have free air conditioning. So don’t let the scorching heat stop you from scouring a great bargain.
You wouldn’t want to miss on cute dresses like these would, ya?

XPoNential Music Fest: What to Wear

The 2011 XPoNential Music Fest is this weekend, folks, and the lineup is pretty killer. We’ve got classics like Emmy Lou Harris, Booker T. and Ben Folds mingling with lo-fi gazers Sun Airway, Kuf Knotz, Clap Your Hand Say Yeah (where have they been?) and the tried and true Ted Leo and the Pharmacists.
You read a lot of posts out there as to what to wear to a music fest, but it’s like those people have never been outdoors before. I mean, wedges? What are they thinking? So we rounded up stuff to wear so you can concentrate less on your outfit on more on the music.

The Jeffrey Campbell cut-out combat boot seems like the perfect festival footwear. I know, I know, it’s going to be a scorcher and you want to wear sandals. But, think about it, it’s an outdoor festival and the things you’ll be stepping in are the stuff nightmares are made of. Outdoor concerts are just glam construction sites, so you’ll want to cover your feet, but the cut-out gives you a bit of ventilation if you need it.

Okay, here’s why the Pinder Dress by BB Dakota is a perfect festival dress. Number one, it’s cheap, it’s on a crazy sale for $17 bucks and you wouldn’t want to wear anything above $17 bucks into a job john. Secondly, it’s long, but not too long. You don’t want to wear a mini anything because most of your time will be spent lounging on the ground on a blanket and you don’t want to worry about flashing everyone all the time. However, you don’t want something too long that’s going to pick up everything on the ground as you walk, nor do you want to accidentally pee on your dress, which is a real threat. Thirdly, it’s got some ‘tude, which most summer dresses lack. It’s not white, so you won’t worry about getting it dirty and, lastly, it’s not too loose or too tight.

You’ve got a pretty face, keep it that way. Miss Selfridge’s preppy straw hat is a good one. It’s quirky, the brim isn’t too long so you won’t look like some debutante, and, best of all, it’s cheap (about 7 bucks), so if it flies off your head or you lose it in a drunken stupor, it’s no big deal.
Now, enjoy the show and don’t forget your sani-wipes!
Street Snaps: Betty Betty
This heat wave is a killer, huh. Everybody is sweatin hard, trying to keep from looking like an absolute mess. I swear, the humidity is making it hard for me to focus (my manual lens, that is). But look at this vision, all in pink. A cool and structured lady, whose repeating kiss prints make for a flirty look without being too pushy.
“My name is Charima. I’m twenty years old, I’m from Philadelphia, Southwest.”
Is there a specific trend you’ve been seeing lately that you wish would just curl up and die?
“Curl up and die? I dunno. I have a specific style that I really, really like – like the 80s, 60s type look. Hippie, crop tops, high waists…”
So is there a specific thing you wish you would see more of then?
“More sixties, eighties. That kinda stuff. But it’s coming out a lot. Even the hairstyles – the bob, you know… The whole bowl cut…”
I like your pin curls.
“Yup, pin curls. I just pin it up. But it’s actually a curly hair? So I don’t really have to pin it up cause it’s gonna be curly anyway, but I just put the pins in there so it can have the specific curl.”
Is there anything a favorite thing that you have on right now?
“Just my bag. I love Betsy Johnson.” (laughs)
Do you go check out her store in King of Prussia ever?
“Yes. Yesterday I was there and the owner of the store, she was like, I don’t know why you’re here, I know you have everything in style. We didn’t get any new shipment yet. I said okaaay.”
I’ll see ya later…
“Yes. I love Betsy Johnson.”
Do you have a current obsession? It doesn’t have to deal with clothes at all.
“Mm, no. The only obsession I have is shopping. I like to shop and go out.”
Do you like to go shopping in particular areas? Are some of them better than others?
“Usually, I thought that I would rather go to the mall instead of downtown, because a lot of people would go downtown instead of traveling to the mall. But yesterday when I went to the mall, I didn’t find anything. And downtown is closer, so I probably would’ve at least found something.But I didn’t find nothing at all and I went all the way to the mall.”
Aww…
“So I went to Victoria’s Secret. (laughs) Can’t ever go wrong there!”
How would you describe your style?
“I like to swtich up a lot. I’m very versatile. I change my hairstyle. I’m very daring. So I wear stuff that I think other people won’t. I don’t think I’m doing that today, I just threw this on, cause you know, I liked the lips and everything. But…”
I mean, I really like the lips, lips, all pink, very femme – I really like that.
“Thank you.”
If you’re looking for more Philly street style, visit Broad&Market, or check out the Street Snaps archive by clicking on the “street snaps” tag just below.
Nails by Kardashian

The stylish Kim, Khloe, and Kourtney Kardashian are now adding a new ingredient to their fashionista recipe: nail polish. Kim announced via Twitter that she as well as all of her sisters, including Kylie and Kendall, will be embarking on a new business venture teamed up with popular nail polish brand Nicole by OPI.
They intend to have colors that directly represent their star-studded life. “For the nail polish colors…just think glitz and glam!” Kim described via Twitter. The collection includes 14 new shades with colors ranging from high shine and sparkly to neutral light brown and a variety of pinks.
Forget the usual nail polish names, the Kardashian’s are taking their over the top lives to their nail polish names and adding their personality to each: “Hard Kourt Fashionista,” “Follow Me on Glitter,” “Listen to your Momager!” (described as a deep teal) and “Wear Something Spar-Kylie” (which is described as a pretty pink glitter).
According to Fashionista.com, the line is set to launch later on this year around Holiday 2011 and will retail for $7.99.
–Alexandra Olivier
Hair, Entrepreneurial Style
Philly native and West Chester University sophomore, Morgan Jaffe is cashing in on a hot new hair trend right in her dorm room.
While on a trip in Israel back in January, Jaffe took a like to the feathers a girl from San Diego had weaved in her hair.
“I knew I wanted them as soon as I got home,” she says.
When Jaffe returned to the states, she realized the trend was only really big in California. Eventually she was able to find a salon that did feather hair extensions in Florida while she was on spring break. There, a hairdresser suggested that she should start doing them here in Philly before they caught on in the Northeast.
And so she did.
“I ended up getting a business card and started to have people flying in and out of my dorm room,” Jaffe says. “I also work at the YMCA and the little girls all wanted them.”
Now in addition to both her dorm and home in Philly, Jaffe is doing feather hair extensions at birthday parties, bridal showers and street fairs. She also happens to be a lot cheaper than most salons charging only $5 bucks a feather as opposed to the usual $17 (originally she started at $3, but has had to raise the price as their growing demand has made them more difficult to find).
To all those out there who have considered getting feather hair extensions (and there’s probably a lot), PW Style decided to ask Jaffe exactly how it all works:
How long does it usually take for you to do them?
Barely a minute. The time usually goes into the client choosing the feathers, I have both individual feathers and clients can recreate their own bundle or I have pre-set colored bundles that include 6-7 feathers.
Does it hurt to get them put in?
It doesn’t hurt at all, I actually started out doing little kids and I always asked if it hurt and they said they could not even feel it.
How long do they usually stay in a girl’s hair?
It depends how rough one is with hair. You cannot brush the bead or it loosens it, but my friends who do nothing to their hair (as in don’t brush or comb it), have had theirs last five months or more. I straighten and flat iron my hair and only comb it after I shower and my feathers have lasted up to five months (same as my mom). But the normal amount is one-three months.
Is it hard to get them out?
It is VERY easy to take out. You only need to take the bead that is at holding the feathers and slide it down. It is easier after a long period of time because the bead gradually loosens and is not as tight. I put it in with a bead and use a clamp-like tool to shut it.
Do they get ruined in the shower? Can you wash your hair with them in?
They never get ruined. You can flat iron, blow dry or curl them.
How many do most people get at once? Does having just one look weird? Does it look better if there’s like three or four different colors?
People do just get one, but always come back for more. I always recommend getting more than one because it doesn’t stay in the hair as long as five or six would. Most people get six or more in their hair.
For girls with short hair, do you cut the feathers to match their length?
I have feathers that are shorter, but if they do pick a longer feather I can cut it.
On August 13, Morgan Jaffe will be at Apricot Lane in Ardmore from 1-3pm. You can also contact her to make an appointment via Facebook.


