Jack Wills opened a store on 16th and Walnut streets Friday night at 5:30 p.m. With its pink and blue striped walls, map of the northeast and vintage books perched atop a fireplace, the store reminds me of J.Crew meets a swank ski lodge, and it’s a mecca of British pop culture.
Given its British roots, the men’s clothes are elegant in their simplicity. Everything garment in the store fits slimmer than its American counterpart; their blazers had a tailored look without actually being tailored, and the jeans were tighter than anything I’ve seen in America while still being really comfortable.
The nice thing about their men’s line was how almost every piece could be dressed up or down with several staples. Their blazers could be dressed down for a night on the town with a pair of slim dark blue jeans, or dressed up for lunch at the country club with a nice pair of khakis.
Much like the men’s line, the women’s line was very old school prep. Pressed oxford shirts, high waisted knee length skirts and leather loafers could easily be dressed up with the right accessories or dressed down for a day at the office.
The clothes aren’t cheap, but they appear to be well made. Given that the store sells well-made wardrobe staples, the prices aren’t terrible considering what you’re getting. If you’re into New England chic, Jack Wills is definitely worth checking out.