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JustFab.com Is Anything But Fabulous…

In between my Sister Wives reruns, I have seen several commercials for this new website Just Fabulous. The commercial shows a series of girls fawning over shoes, handbags and jewelry that were “hand picked” for them based on their sense of style for only $39.95.  Although Just Fab caters only to women, I had to investigate because I know a good pair of heels when I see them (cough, Louboutins, cough). More importantly, what girl doesn’t want a pair of shoes for a great price?

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I went to the site, and I took the fashion personality quiz. Initially, the site shows you a series of pictures of celebrity outfits and ask which you’d prefer.  Unfortunately, all of the outfits are impractical. The way each of the girls are dressed, I wouldn’t want to raid any of their closets.

Screen shot 2011-12-04 at 8.37.56 PM

As I progressed through the quiz, the styles became weirder.  Nearly halfway through the quiz, I was presented with these three gems.  When would anyone ever wear any of these shoes?  I was forced to select the lesser of three evils in order to progress to my hand selected shoes.

Screen shot 2011-12-04 at 11.07.16 PM

After painfully clicking through the best of the worst, the site prompted me to register.  After making an account, I saw the shoes, bags, and jewelry hand selected for me.  I didn’t expect a selection that could compete with Nordstrom, but I was hoping for trendy, fun shoes and bags.  Unfortunately, I got a selection of cheap looking shoes and a line of bags that imitated every major designer, including the Birkin by Hermès.  Granted, the wedge boots and the lace pumps aren’t terrible, but they also aren’t something a personal stylist would have selected.

Overall, I think it’s a really cool idea to tailor a shopping experience to a person’s sense of style, rather than let the customer browse the site for something that catches their eye.  They have the right idea, just not the right selection.


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Tina  says:

If you did not buy anything then this is rubbish buy something than making assumptions

Apr 1 10:38 AM

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