In between my Sister Wives reruns, I have seen several commercials for this new website Just Fabulous. The commercial shows a series of girls fawning over shoes, handbags and jewelry that were “hand picked” for them based on their sense of style for only $39.95. Although Just Fab caters only to women, I had to investigate because I know a good pair of heels when I see them (cough, Louboutins, cough). More importantly, what girl doesn’t want a pair of shoes for a great price?
I went to the site, and I took the fashion personality quiz. Initially, the site shows you a series of pictures of celebrity outfits and ask which you’d prefer. Unfortunately, all of the outfits are impractical. The way each of the girls are dressed, I wouldn’t want to raid any of their closets.
As I progressed through the quiz, the styles became weirder. Nearly halfway through the quiz, I was presented with these three gems. When would anyone ever wear any of these shoes? I was forced to select the lesser of three evils in order to progress to my hand selected shoes.
After painfully clicking through the best of the worst, the site prompted me to register. After making an account, I saw the shoes, bags, and jewelry hand selected for me. I didn’t expect a selection that could compete with Nordstrom, but I was hoping for trendy, fun shoes and bags. Unfortunately, I got a selection of cheap looking shoes and a line of bags that imitated every major designer, including the Birkin by Hermès. Granted, the wedge boots and the lace pumps aren’t terrible, but they also aren’t something a personal stylist would have selected.
Overall, I think it’s a really cool idea to tailor a shopping experience to a person’s sense of style, rather than let the customer browse the site for something that catches their eye. They have the right idea, just not the right selection.