PW BLOGS: PhillyNow  |  PW Style  |  Make Major Moves  |  The Trouble with Spikol

David Beckham Bodywear


Those who watched the Superbowl for the commercials were pleasantly surprised by the commercial for David Beckham Bodywear line for H&M in which basically we got to see him in a pair of boxer-briefs.


But while the commercial was a delight, I wondered how the actual line stacks up. So I went online and peeked at the selection.  Given the Beckham name, I was expecting a designer collaboration more like the Versace underwear line with it’s flamboyant colors and sexy inseams.  What I got looked like I raided my grandfather’s underwear drawer.  I expected some color sprinkled in the line, but the only options are black, white, and gray on boxer briefs, briefs, long underwear, tank tops, and Henleys.  There aren’t any crazy designs or any athletic, sexy fits, just a basic underwear line.  For a pair of underwear starting at $14.95, I want it to look different than a pair of Hanes.  I want something a little more sexy, or a little more distinct to say the least.

The tank tops and Henleys look comfortable and perfect for a workout or bed, respectively, but there’s nothing different than a pack of Fruit of the Loom undershirts. Designer collaborations in the past have been very exciting, I loved the gaudy nature of Versace for H&M, but I have to say I’m pretty disappointed with the line.  There isn’t anything special about it, and I really hope this isn’t a sign of what’s to come for future designer collaborations.

In other news, I will be covering Carmelita Couture’s runway show in NY Fashion Week on Tuesday.  I’ve been fortunate enough to see Carmelita’s designs in the past, and they never cease to impress.

Related Posts


name *required

mail *will not be published, required