Marni for H&M: Ech

We told you back in December that H&M would be collaborating with Marni and with the collection’s grand reveal now only about a week away (March 8), it’s time to officially examine their fashion offspring.
In theory, everything about the Italian label’s design aesthetic excites me: bright colors, bold prints, sophisticated silhouettes.
But as I scanned through the collection’s look-book, the only thing that got excited was the food in my stomach. Ok, so maybe I’m exaggerating a bit. Much like the H&M-Versace collabo, the collection is really just hit or miss.
On one hand, there’s wonderfully quirky, modular work-appropriate looks like these…

But on the other hand, there’s this barf-tastic pleather/sweater hybrid for $149…

And while I realize that pairing mismatching or odd garments is sorta indicative of high fashion photography, what really alarms me about the collection is Marni’s claim that “everything goes with everything.”
Everything? Really?
So apparently in Marni’s world swimwear goes with knee-high socks, sandals, wool cardigans, sequined collars and matching button-up shirts. Let’s see how this looks in the real world, shall we?

As far as I’m concerned, not a single garment in the either of the above ensembles makes any sense. I mustn’t be apart of the “transversal audience of individually minded explorers of style,” that Marni is targeting.
**All Photos courtesy of H&M

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