It excites me to report that the fashion master-minds behind the Gap and Threadless have decided to join forces to create an elite graphic t-shirt line debuting this spring. The tees will be exclusive pieces that feature never-before-seen designs created by artists from communities all over the world. Since their creation in 2000, an upwards of 1.8 million people have made their dreams a reality on Threadless t-shirts.
Beginning February 27th a handful of Gap stores, as well as the online platform, will sell the collection that is said to include sixteen men’s and ten women’s graphic t-shirts. The one-of-a-kind shirts, sold for $29.95 each, are said to be bold and buoyant with bright graphics that coincide with Gap’s “Be Bright” spring collection.
On their anticipated collaboration, Gap North American President, Art Peck, commented “We share the same belief [with Threadless] that great ideas can come from anywhere, and we can’t wait to give artists another way to get their designs out into the world by selling them in our stores.” Founder of Threadless, Jake Nickell, followed up by saying “…we applaud Gap’s shared mission to celebrate the artists, their stories and their ideas on a much larger platform through their retail stores and Gap.com.”
The new apparel line doesn’t stop with spring, either. Gap + Threadless plan to roll out new styles throughout the year by hosting challenges where artists can submit and vote on which designs will make it to the stores.
From February 27 through March 19, artists from all over the world are encouraged to submit design ideas for the new line. Voting will run March 20-26th, and a combination of the most votes and best comments will determine a winning shirt to be sold in stores in 2012. Artists and fashionistas alike are encouraged to make their design a complete interpretation of their imagination. They are looking for something that is a combination of “funny, geeky, thoughtful, beautiful, even a little weird.”
~Michelle C. Mass