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Date » 2012 » April

Introducing the JoeyBra


It is no secret to anyone that knows me that when it comes to going out to the bar, I don’t like carrying purses. I feel as though it limits me being able to prowl-I mean dance- around with my friends!

Unfortunately, putting my phone, apartment keys, credit cards, and ID in my pockets is less than practical and the extra weight on my fanny is certainly not that comfortable. There is also that fear that by the end of the night I will be fishing any of the above items from the toilet, should I forget to take them out pre-potty.

Luckily for me, two good people from Seattle, Washington have invented a product to help such “free-spirits” like myself. JoeyBra, a company recently founded by Mariah Gentry and Kyle Barlow, is a sexy, pocketed bra that allows you to conceal any items you choose to stow in the safety of your bosoms. Most cell phones and any other items, regardless of breast size, can fit into the otherwise normal looking bra. The best part, besides that it comes in a must-have leopard print, is that this bra is only $19.99, and comes in sizes to accommodate any bust size.

They even have a video to show you how easy it is to use. Enjoy!

YouTube Preview Image

~Michelle Mass

We’re Against H&M’s Fashion Against AIDS Collection….

Screen shot 2012-04-30 at 10.55.46 AM

Image Courtesy of

On Thursday, H&M released their Fashion Against AIDS clothing line to 300 retail stores.  The collection not only brings awareness to the AIDS epidemic, the swedish clothing mogul is also donating 25% of all the line’sproceeds to the United Nations Population Fund, MTV’s Staying Alive Foundation, YouthAIDS and Designers Against AIDS.

This isn’t the first time H&M has launched a clothing line to promote AIDS awareness.  In 2008, they launched the first Fashion Against AIDS collection, and have subsequently raised more than $6.5 million for AIDS awareness.

We think it’s awesome that companies have collaborated with foundations to promote awareness about social issues, like project RED and Fashion Against AIDS.  The only problem is the clothes are hideous.

This season is all about color, and H&M designed the men’s line with absolutely no color.  Everything in the Fashion Against AIDS collection is gray, white, or black.  Although not everything in the collection has to look like it came out of a Crayola box, it would have been nice to have a little color.

They also took a risk by designing a pair of men’s drop crotch pants.  Drop crotch pants are incredibly hard to successfully wear.  They have to be very fitted in all the right places, while still appearing baggy.

The awkward fits of the men’s line continue with the women’s, but unlike the men’s line, the women’s line is full of color.  The entire line has a very bohemian chic feel.  The colorful women’s apparel is complete opposite of the drab, urban men’s line.

Overall, the line successfully brings attention to AIDS, and does so with very identifiable designs.  After briefly browsing the collection, it’d take .2 seconds to spot the clothes on the street.  The only question is, does the line attractive positive attention or harsh criticism?  The clothes look mediocre, but they may wear significantly better than they appear.

What To Do This Weekend


DIY Screen Printing Event

Kembrel has teamed up with Temple Advertising Club to host an intro to silk-screening workshop all day today on Temple’s campus. Participants will get to choose from comfy and colorful tops as well as skirts and shorts by American Apparel then pick a design by a local artist and print it themselves right on the spot. You’ll also get 20 percent off your new custom merch. Friday, 11am-4pm. Free. @ Temple Student Center (1755 N. 13th St.)


Designer Trunk Show

Tonight, Arcadia Boutique will be kicking off a three-day trunk show featuring two of their favorite lines, Feral Childe and Kelly Lane. Shoppers can sip on sangria and get first dibs on the designers’ past and present sustainable collections tonight at Arcadia’s Rittenhouse location. Then, on Saturday, they’ll be packing everything up and moving it to their NoLibs shop. Both designers have some really fun styles in store for spring. Lane’s collection is inspired by the nostalgia of summer camp with a custom cloud and canoe prints while Childe’s aquatic-themed collection is marked by easy-to-wear pieces and a sophisticated color pallet ranging from bold coral to seablue. Fri., 5-8pm. Sat., 11am-6pm. Sun., 12-5pm. Free. @ Arcadia Boutique (819 N. 2nd St. & 265 S. 20th St.)


NoLibs Spring Sidewalk Sale

Tomorrow, nine beloved NoLibs boutiques will be taking their merch outdoors, offering locals a chance to take in some fresh air while taking advantage of some serious discounts, promotions and refreshments. Both Arcadia and Art Star will have sale racks and tables with markdowns up to 75 percent off (75 PERCENT!). Arcadia will even be sweetening the deal with complimentary spiked lemonade. The other participating boutiques: Millésimé, Duke & Winston, Once Worn, Concrete Polish, Casa Papel, SWAG and Bloom. The event will be going down rain or shine so there’s really no excuse for you not to go and check it out. I can promise you won’t regret it. Saturday, 11am-7pm. Free. @ Along N. 2nd St. between Spring Garden St. & Girard Ave.


Crafty Balboa April Showers

Still on the prowl for the perfect Mother’s Day gift? Well then make your way from NoLibs to South Philly where Crafty Balboa will have 45 artists and crafters to come and sell their wares in conjunction with Flavors of the Avenue. In fact, along Passyunk Ave., you’ll find a slew of things going on—from live music and kid’s activities to a sprinkling of other vendors. Saturday, 11am-5pm. Free. @ The Singing Fountain (Tasker St. & E. Passyunk Ave.)


The Philadelphia Antiques Show

If you think antiques are just for old folks who put plastic over their couch, then clearly you know nothing about interior design. Recognized as the longest running and most prestigious antiques show in the U.S, the PAS offers a massive collection of diverse furnishings and decorative arts, even for the contemporary American home. This year’s show features two exciting new elements: “Antiques in Bloom,” a juried flower exhibit that pairs local floral designers with leading antiques dealers and “Designer Rooms” showcasing innovative home decorating concepts.  There will also be various lectures held each day as well as a boutique offering a wide selection of gift items, including stationary, jewelry and scarves. Saturday-Tuesday.Various times. $17. @ The Convention Center (1101 Arch St.)

Concrete Polish Online Shopping!

Local metalsmith and jewelry maker Angela Monaco’s shop Concrete Polish now has an online shop filled with all the chunky precious metals and glistening minerals and crystals you already love. Angela hand-creates every piece in Philadelphia to make it look like a family heirloom with an edge. Also filling the shop is creations by PW Style approved jewelry makers Fleather Fox and Danny Fox.

Here’s some of our picks from the online shop. P.S. Mother’s Day is coming up!

Exclusive Makeup Workshop with Aleksandra Ambrozy

Aleksandra makeup tutorial

Confession: I am a grown girl who, until Sunday, did not know how to properly put on makeup. What is primer? What is the difference between concealer and foundation? Which do I apply first? Umm…how many brushes do I really need? All seems to be basic makeup knowledge for a big girl. But for me, I had so much to learn.

Luckily for me, professional makeup artist Aleksandra Ambrozy taught me all that I need to know for flaw-free makeup application. I showed up to her exclusive makeup workshop looking completely disheveled and honestly,I was kind of embarrassed. My complete and utter lack of proper makeup knowledge was pretty obvious to the other women who attended this event. But no need to fear! Despite the fact that I’m a makeup newbie, Aleksandra was super sweet and gave me all the help I needed in order to get my makeup just right.

Aleksandra taught me and the other ladies three makeup looks: the super-quick but chic daytime look, the glamour look, and the “smokey eye” look. After watching the tutorials, we were off on our own to recreate the makeup looks ourselves. Aleksandra helped us individually step-by-step (in her adorable Polish accent, might I add), and gave us many useful tips for the best and easy application.

Now I feel more confident in getting dolled up without looking like a clown, and it couldn’t have been possible without Aleksandra’s expertise. Here are some of the tips that the makeup guru shared:

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Beth Shak ‘Shoes r Forever’ Launch Party


Hi, my name is Michelle and I am addicted to shoes. Flats, sneakers, boots, heels, peep-toe platforms–pretty much any stylish form of footwear will work me up into a frenzy.

My obsession was more than satisfied last night at the Beth Shak ‘Shoes r Forever’ Launch Party at PNK Elephant Boutique on South Street. Beth, known for her professional poker playing skills as well as her uncanny beauty, adores shoes so much that she decided to hang up her playing cards and make a new-found career out of it. Owning roughly 1200 pairs of designer shoes (700 of them being Christian Louboutin’s), the mother of three has recently piqued the interest of the media, scoring her very own reality show which is set to air on VH1. Beth’s new Web site serves as an outlet for fellow shoe enthusiasts, specifically those with a shared appreciation for designers like Walter Steiger, Manolo Blahnik, Mark Schwartz and of course, Louboutin. contains links to Celebrity Style, Sales, Beth’s Picks and my personal favorite, Streetwalker where people can submit pictures of some of the crazy shoes they see walking on the streets of Philly.

I recommend you check out some of pictures from the event below then immediately proceed to the site.

~Michelle Mass

A Han Couture Fashion Show Today at Liberty Place


In celebration of the return of The Shen Yun Performing Arts to Philly next month for a two-night run at the Merriam Theater, this afternoon the Shops at Liberty Place will be hosting an award-winning Chinese imperial dynasty fashion show from 12:30-1:30 p.m.

Featured in New York’s 2011 Couture Fashion Week, Han Couture design will delight and amaze shoppers with its over-the-top fashions. The cultural presentation will also include a live performance of ancient Chinese instruments.

So grab some grub and stay for a breathtaking show. It’s definitely a better alternative to spending your lunch break eating at your desk and stalking friends on Facebook.

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