United by Blue is a Philly-based apparel company that prides themselves in being ocean friendly. For every single product sold, members of the caring UBB team remove one pound of trash from the world’s oceans and lakes. As of April 20th, they’ve actually removed a total of 87,863 pounds.
The company recently launched its 2012 Spring/Summer line and let me tell you, it took an impressive amount of self-restraint for me not to immediately whip out my credit card and begin purchasing everything in eyesight. From their vintage, handmade and sustainable jewelry to their extremely soft and chic apparel, they’re sorta like a wonderful mash-up of Urban Outfitters, Free People and American Apparel all rolled into one.
Check out some of my personal favorites below!