Burberry’s New ‘White Line’ is Ummm…Confusing

Image Courtesy of Burberry's US Store.

On Wednesday, May 2nd, the British clothing house Burberry released a white collection for Spring/Summer 2012, including a video intro to give shoppers more of a feel for the line.

After watching the models look windswept in slo-mo for 55 seconds with camera panning over them, we’re wondering why?  The line doesn’t make sense.

Now, I’m a huge Burberry fan. But who the hell is wearing a trench coat during the summer???  I don’t care how light or breathable the material is, no one in their right mind would don a trench mid-May. I love my trench more than like it’s my first born child and even I retire it the moment temps start reaching into the 7os.

In addition to focusing on the model’s trench coats, the video highlights each model’s white jeans.  I’m a big fan of white, especially slim fit white jeans, but they’re nothing new. Based on the video, there doesn’t seem to be a difference between Burberry’s white jeans and a pair from H&M.

I only liked the male model’s sweater out of the entire collection.  The subtle, yet oversized Burberry check is iconic, and incorporates the classic look Burberry is known for.

Overall, I think the line would fare better in an area with a cooler, rainier climate than the US.  The line would be perfect for England where the average temperature through the summer doesn’t go past 70; however, in the US, it seems like a lost cause.