A Plus-Size Lingerie Boutique Opens in South Philly

As a medium build, somewhat busty gal, I’ve got a pretty big beef with Victoria’s Secret.

First of all, no woman wants to try on underwear while having to stare at a huge photo of Gisele Bundchen and Heidi Klum in the dressing room. Seriously, not cool.

Second, regardless of cup size, if you’re looking for a bra with greater coverage and support, you’re left to choose from a small selection of neutral colored, grandma-esque brassieres. Oh, and don’t even get me started on the whole branding-the-ass thing.

Fortunately, the plus-size ladies of Philadelphia now have an alternative to VC and all the other chain stores which seem to think size and sexiness should be exclusive.

After selling plus-size intimate apparel online for over ten years, Valerie A. Cuttino, owner of Lovely’s Lingerie, just opened her first boutique earlier this month in the Pennsport Mall (234A Moore St.).

The mid-to-high-end lingerie fashion boutique caters specifically and exclusively to the modern BBW, carrying a wide selection of undergarments from sizes 1x-6x. We’re talking everything from elegant lace nighties to naughty leather corsets and even bathing suits. For any brides-to-be out there looking for the perfect wedding day/honeymoon unmentionables, the boutique offers special bridal consultations on Sundays.

Ultimately, Lovely’s Lingerie hopes to be a friendly and comfortable environment where women can come and embrace their bodies without being forced to walk around in ill-fitting undergarments with a logo or pink dog on their ass.

In other words: fuck Gisele and the rest of her super-skinny, inexplicably big-breasted “Angels.”