I got a rare opportunity today. Disclaimer: my friend, Jestis Deuerlein, is going to be a major player in this exciting cultural movement coming to Northern Liberties. She’s going to be helming some event planning and has a ton of infectious enthusiasm about the space, what’s going to go down there and how so many Philadelphians are going to reap the boundless potential of this incredibly multi-functioning space. Before I get down to the virtual tour, feel free to do a little reading up on exactly what 3rd Ward is. Here’s the two-second version of what they do from the horse’s mouth:
“3rd Ward is a multi-disciplinary workspace and education center. Here, you can take advantage of our Wood Shop, Metal Shop, Photo Studios, Jewelry Studios and Coworking Space, as well as learn new skills in one of our many classes. Whether you’re a beginner looking for a creative outlet, or a seasoned professional in search of a full-time workspace solution, 3rd Ward can help.”
And they’re bringing this spirit of creativity and community to Philadelphia in a matter of months. We won’t try to name a date at this time but you can bet you’ll be kept abreast of the space’s grand opening (almost definitely with a big, fat party).
For one, as a music journalist, I’m pumped about this as a space for dance parties, music events, performances and art parties. There will basically be two performance/event spaces; one on the first and one on the second floor which extends out onto an open-air roof-top deck. The third floor is a sickeningly sprawling and beautiful co-work space, but more on that later.
This is a pretty odd neighborhood, let’s be real. I used to live over here. Just a few blocks north of Girard and west of Front isn’t what you’d call a vibrant or distinct neighborhood. Sure, there’s a bunch of great things in this odd mix of Northern Liberties, Fishtown, Kensington and North Philly: the robust strip of 2nd Street between Girard and Spring Garden, the newly-bustling Super Fresh, and stuff like Johnny Brenda’s, Kung Fu Necktie, El Bar and Fishtown Tavern. This is all to say ‘This space is going to do good by lots of people, including the neighborhood.’
So let’s start at the ground floor. The two main entrances will open up to a big combo restuarant/cafe/performance/art show space (above, left) and to a reception-y welcome center. Curious about the restaurant space? Check out Stone Park Cafe in Brooklyn – they’ll be related. In the back is a massive metal and wood shop. The cafe space will also feature loads of outdoor seating, perfect for its slated summer opening. The second floor is a home for a handful of classroomy spaces including what will be a huge work kitchen, and, perhaps the crown jewel of this whole endeavor, a lovely small/mid-sized outdoor patio (above, right) with room for a projection wall, maybe a small bar, a DJ booth and around 100 people. I can already see the artsy folk in their shorts and sun dresses mingling under the stars.
Upstairs, on the top and third floor, is one of the biggest and most beautiful co-op/co-work spaces I’ve ever seen. This puts the Flavorpill office in SoHo where I interned five years ago to shame. Beautifully restored finishes and wood floors, endless snaking cubicles and phone call booths will make this one whacky-ass floor full of people looking for a home base for their young company or their freelancing needs. As our economy still figures out what’s going on and young folks are smacked in the face with the reality that freelancing is the future, not staff jobs, it’s possible this space will be a bustling and thriving epicenter of Philadelphia’s already-strong-but-still-blossoming intellectual and literary culture. Not to mention all the artists/crafters/designers/printers/tech nerds that’ll benefit from work spaces and opportunites to get their work seen (and bought).
The space is freakin’ 27,000 square feet. PW will definitely be keeping an eye on the opening, the class and events lineup and welcome newly-hired members of a powerful 3rd Ward team.