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Beauty Essentials to Switch into Summer

Memorial day is just around the corner, which means beach traffic will convene, pools will open, outdoor festivals will start, barbecues will fire up and your beauty routine will make its summer switch up. Late spring/ early summer beauty care is thankfully low-key, but the environmental stresses on your skin and hair kick into full gear. Here, we have some great products that will keep you low maintenance and smartly protected from whatever summer throws at you.

Phillip Kingsley Swimcap is serious protection from sand, surf, sun and chlorine. So good, in fact, that it’s used by the US Olympic Synchronized swim team.

A lot of beauty bloggers will try to sell you on expensive foot scrubs this time of year. Don’t buy it, get this 3.99 one from Avon. The course sea salt in it does the job and it smells like coconuts.

The old favorite has a grown-up scent of lavender and chamomile. Use it for everything. Under your arms, in your shoes, on your roots, on your carpets before you vacuum, between your thighs – whatever you got.

Okay, this is a weird one. But you know how in summer you get that not-so-fresh feeling more often than usual? The body mint tablets use chlorophyll to freshen you up on the inside.

Boscia BB Cream is a primer, foundation and SPF all in one, all while repairing your skin with antioxidants and botanicals. Just one swipe and your good all day. You’re welcome.

Vincent Longo Hydrating Lip stain with SPF 15. Keeps on all day, doesn’t dry lips out, protects them from the sun. Now, you are ready.



Obsessed with OCC’s Lip Tar

Bright, neon lips are undoubtedly a popular trend these days. Sephora has deemed tangerine their color of the year- walk into the store and you’ll find a selection of the best coral options for your lips, among nail polishes and eye shadows. Bright pink lips are a highly coveted look also; from Jessica Stam modeling for CoverGirl to a girl I shared an art history class with, who pulled the bold look off so casually that I wondered why more people weren’t sporting a bright lip on a daily basis.

Jess Stam CoverGirl

Since I’ve discovered Obsessive Compulsive Cosmetic’s Lip Tar, I’ve been planning to ditch my red lipstick for a shade of purple. Then again, they also carry cyan blue, and even mango-orange. With 36 unique colors to choose from, it’s a decision that requires some consideration. Not only does OCC offer plenty of variety in their products, but all of their products are 100% vegan and cruelty free.

lavtonepinkmementorxultraviolet

Even without the wide variety of colors, The Lip Tar is a unique product in itself. It applies like a lip gloss, but has a dry, satin finish and the durability of a lipstick and goes a long way. The Lip Tar is ultra-pigmented, so when applying it to your lips (you’ll need a lip brush!) you only need a very small amount; if too much is applied, the product will bleed. It will look exceptional all while doing good for your lips, as it contains hemp oil, peppermint oil and vitamin E. Should you ever need to adorn your body with brightly colored designs, you’re in luck because the Lip Tar can be used as body paint as well.

-Emily O’Neill



Alexander Selig’s Illusions Cosmetics Campaign is Stunning…

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“Ever since I’ve been really young, I’ve had a knack for knowing fashion,” says Alex Selig.

Over the past three months, the Temple University graphic design major has created a faux makeup campaign for Illusions Cosmetics.  The campaign was initially intended to simply serve as his senior project, but quickly transformed into a work of art itself.

“I knew I wanted to create a piece I was proud of, and something I could use after college.  I also wanted to do something where I could incorporate photography and design skills,” Selig said. “A makeup company was the perfect match.”

Selig scoured the internet for a cosmetics line with the potential to be a staple in the makeup industry and found Illusions Cosmetics.  “[The project] was about revamping [something],” Selig said. “I found the Illusions makeup website, and it was terrible.  If I were a chick, I’d block that website.”

The next challenge involved finding the right face that can compliment a wide array of makeup styles, while complimenting the intricacies of each look.

“I wanted a fresh face,” Selig said. “Makeup is all about being youthful.”

After considering several models, the photographer decided to use his younger sister Zoe Selig.  “She’s incredible at makeup so we collaborated really well,” Selig said.

Each partner in the dynamic duo brought a unique skill set.  Zoe had the makeup expertise, and Alex had the vision for what the makeup line could be.

The photo series started out with a photo of Zoe wearing a modern take on ancient Egyptian queens.  Someone mentioned to Selig that his sister resembled Egypt, and the time period piece came to life.

The time period theme allowed Selig to demonstrate the versatility of the makeup line in addition to his skill set, without having one overshadow the other.  Being detail oriented, he drew inspiration from photos taken during the time period, created a color palate, and used makeup ideas from his sister to create eight makeup looks, each completely different from the next.

“I wanted to include bright colors to draw attention and any aspect that would pop off the shelves,” Selig said.  The series is incredibly artistic, but his goal was to use his vision to remarket the makeup as a brand with a solid identity.

Using a simple colored background and a similar photo composition for each head-shot, Selig created eight very unique looks that compliment each other.

After devoting his life to the project for three months, Selig couldn’t pick a favorite photo.  “There are little features I love about each one,” Selig said. “All the little touches make each one different from another, so that’s why it’s so hard to choose a favorite.”

After scrolling through the campaign, I was convinced that it was an actual product line he designed.  After finding out it was his senior project, I was even more impressed that he used that level of detail, but Selig treated the project as if it were an actual re-branding campaign.

“People want perfection, and if they don’t see it in the campaign, they’ll question the quality of [your product],” Selig said.



Great Gifts For Any Mom…

Ok, maybe you’re mother isn’t super chic, quirky, professional or free-spirited. Maybe she’s just a little bit of all those things. Regardless, she deserves an above-average gift.

So to officially conclude our Mother’s Day Gift Guide, here’s a slew of thoughtful treasures perfect for pretty much every type of mom other there…

mothersdaygifts

Sheer top
$68 - anthropologie.com

Silk robe
$128 - anthropologie.com

Slingback shoes
$68 - anthropologie.com

Melie bianco handbag
$79 - smakparlour.com

Nine West clutch handbag
$69 - ninewest.com

Handcrafted jewelry
$24 - tenthousandvillages.com

Hair accessory
$24 - omoionline.com

Sephora Collection lip makeup
$24 - sephora.com

Round Recycled Glass Birdfeeder
$68 - anthropologie.com

Carved Shesham Frame
$28 - tenthousandvillages.com

Orange Grove Scented Soy Wax Candle
$18 - papyrusonline.com

Boskke Sky Planter Wall Hooks
$10 - omoionline.com

Personal Embosser with Stand
$40 - williams-sonoma.com

Occasion – Holiday Gifts
$39 - maxbrenner.com

Cast Metal Jewelry Tree
$29 - westelm.com

Black Blum Bento Box
$24 - omoionline.com

Regatta Beach Mat, Red
$14 - smakparlour.com

Maria Moyer Tealights
$12 - westelm.com

Stuff Every Mom Should Know
$9.95 - paper-source.com

Chiffon dress
threesirens.com

Just a Jar “Recipe Book”
artstarphilly.com



Meet Supermodel and Make-Up Extraordinaire Cindy Joseph

Cindy Joseph 1I recently had the pleasure of speaking with Ford Classic supermodel and entrepreneur Cindy Joseph about her career, her new make-up line BOOM! By Cindy Joseph, and her perspective on how every age can be beautiful. The 61 year old silver fox will also be speaking at the new raw food and juice café, Jar Bar.

PWStyle: Hi Cindy! You are so beautiful! Please tell us how you were discovered as a model.
Cindy Joseph: In 1999, I was approached on the street by a casting agent who wanted to know if I could model for Dolce and Gabbana. I was 49 and had silver hair. I did the shoot and 6 months later, the campaign was launched. I went to Ford models and they signed me. I have been modeling every since.

PW: What do you think is the most beautiful age a woman can be?
CJ: Every age has its own unique beauty. Think of a newborn’s tiny hands and feet, reaching out for sensation and the absolute awe in their eyes from experiencing all the new sensations. Then think of the sweet cuddly beauty of a toddler’s tender smooth skin romping around in their diapers. From that age through teenage years, through puberty, and young adulthood, all the way through a woman’s
30s 40s 50s, past 100, there is a nuance and shift that reveals another kind of beauty. It is our choice to seek and find that beauty in every girl and woman.

PW: What is your favorite beauty secret?
CJ: Taking joy in life

PW: Do you believe women should change their make-up routine as they age?
CJ: Depends on what they were doing when they were younger. Best thing to remember is that your face attains more character and develops more features as you age; so less of everything is better. If you wear eyeshadows and contours and powders and heavy foundations you will be just be adding more texture to the fine lines and wrinkles, and end up looking older. Think moist, dewy, color and radiance. Softer eyebrows. No dark shadows or hard eyeliners etc. Keep it simple and relax with the changes instead of fighting them. It will only make you look strained and possibly older.

PW: Do you prefer the natural make up look or the made up (to go out) look?
CJ: I think it’s all great as long as the girl or woman is motivated to wear makeup for fun rather than feeling desperate and motivated by fear.

PW: Do you believe women should embrace their age or hide it?
CJ: Not only EMBRACE their age but celebrate it. Be proud to have earned each SILVER hair and wrinkle they have!!

BOOM2

PW: Please tell me a little bit about BOOM! By Cindy Joseph.
CJ: BOOM! By Cindy Joseph is the first pro-age cosmetic line ever to exist. The message is that women are just right the way they are. The right size, shape, features, coloring and age, just as they are. And when a woman is taking joy in her life, experiencing pleasure she is extra attractive. It is her smile and her joy that makes her compelling and attractive. Boomsticks are easy to use, applicator free and great for multitasking. Simple, easy, and affordable. They are designed to make every women look as she naturally does when she is experiencing pleasure. If she is laughing dancing or romancing, her circulation revs up and her lips, neck, cheeks, forehead become colorful and her skin becomes dewy and radiant. Boomstick and Boomsilk are all safe, paraben phthalate free cosmetics.

PW: Explain your take on the “Pro-age” movement!
CJ: I named BOOM! By Cindy Joseph because that is the sound of a revolution. BOOM is the Pro-Age revolution! Women and men, children and adults are ready. It is simply time. Our society has hit a screeching crescendo of anti aging attitudes and products. If we believe that the largest percentage of our lives is downhill, which is after we turn thirty, it is a sad story. Life is not a mountain with one peak. Life is a V, expanding and becoming more as time goes on. As you age, you become more self-aware, develop taste and wisdom. Women are going under the knife and are injecting Botox; 9-year-old girls are worried about their weight and becoming anorexic. Women of all ages feel unseen, unnoticed, unless they look younger than they are. It is time for women and our society to realize looking like we are in our childbearing years just to be valued is archaic thinking!! Not only that, it simply does not work. It only makes a woman look desperate and they cannot fool anyone. The whole idea that women are only valuable for bearing children, ended 100 years ago with suffrage!!! Remember Women’s Lib? That happened over 40 years ago! Everyone is waking up to reality. That is the Pro-Age movement. We are not accepting this anti-age attitude anymore. Women are free, powerful and attractive at every age and are valued on many levels for many reasons. Its time to wake up and smell the coffee!

PW: Is BOOM! By Cindy Joseph only for a certain age group?
CJ: BOOM! is for every female from new born to over 100 years old. Girls and women of all ages enjoy Boom!

To learn more about this captivating woman head to the Jar Bar on May 10th from 7-9 p.m. Cindy will be offering interesting make-up tips for every age and will be discussing how you can discover yourself and live a passionate, happy life!

BOOM

~Michelle Mass



Gifts For The Fun Mom…

If your mother isn’t afraid of bold colors or prints and has a personality to match, here’s some Mother’s Day gifts worth considering…

Fun Mother's Day Gifts

Quick Getaway Loungers
$48 - anthropologie.com

Wonder Woman Apron
$25 - paper-source.com

Marc fisher sandals
$39 - macys.com

Chain jewelry
$25 - target.com

H M magnetic jewelry
£15 - hm.com

H&M long earrings
£3.99 - hm.com

H M shawls scarve
£6.99 - hm.com

H&m sunglasses
£5.99 - hm.com

Hollywood Curtain Frame, Pink
$15 - smakparlour.com

Women’s Shania Wedge Sling
$27 - payless.com

Abito – da H&M
€20 - hm.com

Natural Likeness Lantern
$15 - modcloth.com

Big Buddha clutch handbag
threesirens.com



Seventeen Magazine vs. Teen Girls of America

Seventeen-MagazineHaving grown up reading teen magazines, I’ve actually given a lot of thought to whether I’d want my hypothetical future daughter reading the selection of teen glossies out there today.

And by “selection” I mean Teen Vogue and Seventeen since, due to the demise of CosmoGirl!–a far more commendable publication, in my opinion–they completely dominate the market.

On one hand, both mags seem intent on training girls to become superficial pieces of shit, feeding them such vapid editorial content as “Flirty Text Messages!” and “Weird Boyfriend Behaviors!” (note: I didn’t add the exclamation points).

On the other hand, as much as they might prey on the all-consuming insecurities of teen girls, they definitely make an effort to ameliorate them with the health/sex Q&As and articles like “Make Peace With Your Body,” a slideshow of “Real Girls” in bikinis who have drawn peace signs on the body parts they’re most proud of (note: all the girls are attractive and skinny).

Either way, I’m all for the new online petition launched by a 14 year-old girl from Maine calling on Seventeen to print at least one unaltered photo spread each month.

“For the sake of all the struggling girls all over America, who read Seventeen and think these fake images are what they should be, I’m stepping up,” writes campaign leader, Julia Bluhm. “I know how hurtful these Photoshopped images can be. I’m a teenage girl, and I don’t like what I see.”

Bluhm is also a member of SPARK, a girl-led activist movement that works with organizations to put an end to the sexualization of women and girls in media.

So far, over 50seventeen magazine petition change.org thousand people have signed the Change.org petition, which comes just days after the international editors of Vogue signed an agreement to portray models with healthy bodies and the pledge that Glamour made last month to no longer alter body size in photos they commission.

Unfortunately, after Bluhm and her friends staged a little protest outside of Seventeen’s headquarters last Thursday, the magazine’s editor-in-chief Ann Shoket sat down with her and proceeded to rejected the request while also refusing to comment on what exactly their Photoshopping practices are.

Seriously Seventeen? All this girl is asking for is ONE measly a month that doesn’t distort a girls appearance. As far as I’m concerned, for a publication that reaches 13 million young women each month, that’s the least you could fucking do. Perhaps it’s time someone started a petition against the entire magazine.

Anyway, in other news, I’ve officially decided that any hypothetical future daughter of mine will not be allowed to Seventeen. Guess she’ll just have to re-read The Feminine Mystique each month.



What To Do This Weekend

Model-Moment-slide

Model Moment

Finally a chance to out all your America’s Next Top Model fantasies! During this exclusive, two-hour Philly Dance Fitness workshop, instructor Beverly Holskin who has modeled and choreographed for hundreds of fashion shows around the area over the past two decades, will lead you through the three key components of modeling. First, you’ll learn to work the runway like a pro. Next, Beverly will show you some basic tips when posing for photos to ensure that you always get a flattering shot. Finally, you’ll get a hands-on makeup lesson, learning professional techniques for both day and night. The workshop is limited to only 20 women so be sure you to register ASAP. Sunday, 2:30-4:30pm. $20-$30. @ Major Movement Studio (1624 South St.)

threesirensboutique

Three Sirens First Friday

With the forecast calling for summer-like temps, you can expect 2nd Street in Old City to be packed with vendors tonight selling their handmade creations. Once you’ve worked up a sweat, head a block over to Three Sirens Boutique for a refreshing margarita while perusing their new summer styles, including fun dresses from Press and Gracia. As always, the store will also be offering special in-store sales on clothing and accessories. Friday, 5-9pm. Free. @ Three Sirens Boutique (134 N. 3rd St.)

smak_parlour_firstfriday

Smak Parlour First Friday

Once you’ve loaded up on margaritas at Three Sirens, head over to Smak Parlour for Smak-tinis and even more pretty spring dresses and accessories. Sultana Maria Jewelry will be hosting a pop-up shop with everything 20 percent off so be sure to keep your mother in mind before you go spending all your cash on yourself. Friday, 5-8pm. Free. @ Smak Parlour (219 Market St.)

greensgrowfarms

Spring Craft Bazaar

The first of a slew of upcoming spring craft bazaars, Greensgrow Farms is inviting you to come and spend the afternoon appreciating nature and the great outdoors while perusing the handmade goods of more than 30 local artists and crafters. With the variety of items ranging from handmade soaps, candles and jewelry to prints, wood crafts and furniture, you should have no problem finding something your momma will like. Saturday, 9am-5pm. Free. @ Greensgrow Farms (2501 E. Cumberland St.)

SA VASA VA Style Event
Join SA VA founder and CEO Sarah Van Aken for a super fancy cocktail party featuring a Style-It Fashion Show showcasing the brand’s signature “New Classics” collection, modeled by local celebs with jewelry provided by Bario-Neal. There will also be passed hors d’oeuvres, cocktails and a chance to win one of two signature SA VA items. Following the event, shop at SA VA for the looks just shown, with 20 percent of all proceeds benefiting Big Brothers Big Sisters. Space is limited and you can purchase tickets here. Sunday, 4-6pm. $59-$295. SA VA @ Sofitel Philadelphia (120 S. 17th St.)



Gifts For The ‘All-Natural’ Mom…

If your mother uses the word “organic” almost every time you talk to her, has tried to get you into yoga or has lectured you about the importance of recycling, here’s some Mother’s Day gifts she’s likely to appreciate…

For The All Natural Mom...
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Gifts For The Sophisticated Mom…

With May 13th now just around the corner, as always, we here at PW Style would like to lend a hand in helping you find the perfect gift for your mamma. Regardless of your price range, our Mother’s Day Gift Guide is chock full of unique and thoughtful treasures. And thanks to Polyvore, this year, we’ve lovingly compiled all of them onto collage boards, each with a different theme to suit your particular type of mom.

First up, if you’re mother is like a fine wine, here’s some gifts she might enjoy…

The Sophisticated Mom

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