5 Ways To Lose Weight By Looking Great (Thanks Fitbie!)…
Being a self-proclaimed health addict who spends way too much of my time scouring the Web for fitness/healthy eating articles, I was more than happy to stumble upon Fitbie’s “Fashion-Forward Ways to Lose Weight.”
This article offers 10 chic ways to lose weight using some of the seasons most popular styles. I just had to share with you some of my favorites but be sure to check out Fitbie for the entire article.
1. Lipstick: Fitbie states that wearing lipstick, especially those of a coral, red, or fuchsia hue, can prevent you from eating messy or sugary foods since you won’t want to constantly mess up your kissers. Nutrition Director Sari Greaves, RD, from Step Ahead Weight Loss Center confirms that you will want to eat daintier as no not smudge your makeup! My preferred lip colors are from Sephora.

Left to Right: Sephora Collection Cream Lip Stain “Always Red” $12/Charlotte Ronson “A perfect Kiss Lip Gloss” $14 (Sophia-Creamy Coral)
2. Carry a Clutch: Marisa Moore, RD, a spokeswoman for the Academy of Nutrition and Dietetics, told Fitbie that carrying a clutch, instead of a shoulder bag or purse, keeps your hands busy, making it more difficult to carry a drink AND a plate of food (genius because, lets be honest, the cocktail would always beat a plate of food if I had to choose one).

From Left to Right : Clare Vivier Aqua and Neon Foldover Clutch from $156/ H&M Straw Bag $17.95
3. Buckle Up: Fitbie suggests wearing a belt to not only kick up your style a notch, but to also help define your waistline. (Also, it is a nice reminder to have: once it starts feeling a little tight you know to put down that last donut)

From Left to Right: Forever 21 Colorful Braided Belt $6.80/ Tory Burch tory Reversible Logo Belt $195
4. Do Denim: Hopefully you work at a more laid back office where you are given the freedom to wear jeans on Friday. A study from the University of Wisconsin showed that people who wore their favorite dark-washed jeans to the office took 491 more steps than those who wore suits.

From Left to Right: Forever 21 Stretch Skinny Jeans $10.80/ Madewell Skargorn Bones Skinny Jeans $128
5. Sneak Attack: Fitbie’s article encourages commuters to save their heels for the office and rock some your favorite paire of sneakers into work. Not only will this make your morning routine more comfortable, but it will also give you the availability to get a quick work or walk out in during your lunch break.
From Left to Right: Nike Free 4.0 Women’s Running Shoe $90/ New Balance 860 $89.99
~Michelle Mass
Alexander Selig’s Illusions Cosmetics Campaign is Stunning…

“Ever since I’ve been really young, I’ve had a knack for knowing fashion,” says Alex Selig.
Over the past three months, the Temple University graphic design major has created a faux makeup campaign for Illusions Cosmetics. The campaign was initially intended to simply serve as his senior project, but quickly transformed into a work of art itself.
“I knew I wanted to create a piece I was proud of, and something I could use after college. I also wanted to do something where I could incorporate photography and design skills,” Selig said. “A makeup company was the perfect match.”
Selig scoured the internet for a cosmetics line with the potential to be a staple in the makeup industry and found Illusions Cosmetics. “[The project] was about revamping [something],” Selig said. “I found the Illusions makeup website, and it was terrible. If I were a chick, I’d block that website.”
The next challenge involved finding the right face that can compliment a wide array of makeup styles, while complimenting the intricacies of each look.
“I wanted a fresh face,” Selig said. “Makeup is all about being youthful.”
After considering several models, the photographer decided to use his younger sister Zoe Selig. “She’s incredible at makeup so we collaborated really well,” Selig said.
Each partner in the dynamic duo brought a unique skill set. Zoe had the makeup expertise, and Alex had the vision for what the makeup line could be.
The photo series started out with a photo of Zoe wearing a modern take on ancient Egyptian queens. Someone mentioned to Selig that his sister resembled Egypt, and the time period piece came to life.
The time period theme allowed Selig to demonstrate the versatility of the makeup line in addition to his skill set, without having one overshadow the other. Being detail oriented, he drew inspiration from photos taken during the time period, created a color palate, and used makeup ideas from his sister to create eight makeup looks, each completely different from the next.
“I wanted to include bright colors to draw attention and any aspect that would pop off the shelves,” Selig said. The series is incredibly artistic, but his goal was to use his vision to remarket the makeup as a brand with a solid identity.
Using a simple colored background and a similar photo composition for each head-shot, Selig created eight very unique looks that compliment each other.
After devoting his life to the project for three months, Selig couldn’t pick a favorite photo. “There are little features I love about each one,” Selig said. “All the little touches make each one different from another, so that’s why it’s so hard to choose a favorite.”
After scrolling through the campaign, I was convinced that it was an actual product line he designed. After finding out it was his senior project, I was even more impressed that he used that level of detail, but Selig treated the project as if it were an actual re-branding campaign.
“People want perfection, and if they don’t see it in the campaign, they’ll question the quality of [your product],” Selig said.
What To Do This Weekend

Far from your average clothing swap, the extra “Rama” is a series of DIY workshops in which locals can explore easy, creative and sustainable ways to upcycle used clothing and textiles. Here’s how it works: while not mandatory, those who come with at least a bag of unwanted clothing will save $10 on admission and once all the donations have been collected, everyone will get to dive into the massive pile of gently worn treasures like wild (yet courteous) scavengers. Finally, skilled local artists will help Swappers work their creative mojo and revamp their new duds. You can spruce up a boring tee with a screen-printed image with Candy Depew of the Philly-based silk-screen studio, school and showroom, Candy-Coated or with a simpler version of designer Nicole Rae Styer’s unique embellishments. Amber Zaraza of Phea Jean and the crafty folks of Handmade Philly will even show you how to transform an article of clothing into a one-of-a-kind accessory. Saturday, 12pm. $10-$20. @ Broad Street Ministry (315 S. Broad St.)
Spring 2012 Art Star Craft Bazaar
Just in time for Mother’s Day, Art Star has hand selected over 140 local and national artists to set up shop and sell their wares outside at Penn’s Landing for the spring edition of their beloved art fair/craft show. Basically, anything and everything you can think of and then some. Some local vendors to keep an eye out for: exit343 design, Concrete Polish, Black Heart Letterpress, BirdQueen Designs and Bob Dix Illustration. Going through the long list of vendors, I’m going to be on the look out for Moonlight Bindery, Spread The Love and Inedible Jewelry. As usual, there will also be live music from local bands, vegan/vegetarian friendly food and interactive art demos like sculpting/mold making with The Philadelphia Sculpture Gym and recycled crafts with NL Arts. Saturday, 11am-6pm. Sunday, 11am-5pm. Free. The Great Plaza at Penn’s Landing (Columbus Blvd. at Chestnut St.)

Breaking Away: 2012 Fashion Show
This annual fashion extravaganza in conjunction with Moore College’s commencement celebrations will feature 28 innovative senior collections as well as designs by junior and sophomore students of the college’s acclaimed fashion design department. The showcased designs include swimwear, bridal, childrenswear, menswear, sportswear and last but not least, eveningwear. The theme “Breaking Away” is specifically for the senior eveningwear finale. There will also be a closing reception for “Emerging Artists and Designers,” featuring the best work from their senior students in fine art, graphic design, illustration, interior design photography and textile design. So come out and help congratulate the Class of 2012 Who knows—you may wind up discovering America’s next big designer before everyone else. Saturday, 8pm. $25. @Moore College, Aviator Park (20th & Ben Franklin Pkwy.)

Pennsylvania Guild Fine Craft Fair
While fine art might be a bit of a snooze-fest, fine crafts are a whole different story. For their signature premiere fair, the PA Guild of Craftsmen has invited 140 of its finest crafts artists to pile into Rittenhouse Square this weekend and showcase/sell their exceptional one-of-a-kind creations. We’re talking everything from handcrafted jewelry, designer clothing and contemporary furniture to functional and decorative pottery, limited edition photography and fine porcelain. Will these items be pricey? You betcha! But there’s sure to be some affordable pieces. Either way, everything else is guaranteed to be worth the price. Fri.-Sat., 11am-7pm. Sun., 11am-5pm. Free. @ Rittenhouse Square

If you’re having trouble finding the perfect Mother’s Day gift (and somehow PW Style’s incredibly awesome and comprehensive Mother’s Day Gift Guide didn’t help), why not just mom out to the KOP Mall so she can pick out something herself? While there, be sure to stop into Free People where they’ll offering complimentary tea, coffee and other refreshments as well as a free flowers for the mommas (unless you show up late). You may want to also grab something for yourself since you’ll receive an exclusive soy candle by Candles with Love with a purchase of $250. Sunday, 11am-6pm. Free @ Free People, King of Prussia Mall (452 Mall Blvd.)
Art Institute Student Creates An Award-Winning Wedding Gown
The Art Institute of Philadelphia is swarming with talented young people and Adriana Maria is one of them.
Currently enrolled in the Institute’s Fashion Design Program, Adriana officially made a name for herself last month having won Philadelphia Wedding’s “Sew in Love Fashion Showcase. Philadelphia Wedding, a publication of Philadelphia Magazine, asked design students to create a one-of-a-kind wedding gown that cost under $500. The dresses, refereed by Fashion Icon Nicole Miller, Project Runway winner Jay McCarroll, Danielle from Bridals by Danielle, Pattie Lamantia from The Wedding Shop, Mary Dougherty from MKDA Agency, Danielle Hoysa from Bridal Garden and Philadelphia Wedding’s Editor-in-Chief, Carrie Danny, were judged in three categories including creativity, execution, and emotional response.
Having been deemed the best of 21 entries (all from five local design schools including, Drexel, University of Delaware, Philadelphia University, and Moore College of Design), Adriana not only will have her dress (pictured left) featured in the Fall/Winter 2013 issue of Philadelphia Wedding, but the budding new designer also won the chance to work closely with the Bridals by Danielle owner on her brand new eveningwear line.
Making the competition even more exciting, 50 percent of ticket proceeds from the April 20th reception event went to the non-profit organization, Wish Upon A Wedding, which provides wedding renewals for couples who face life-threatening illnesses.
Great job, Adriana!
~Michelle Mass
What To Do This Weekend

Finally a chance to out all your America’s Next Top Model fantasies! During this exclusive, two-hour Philly Dance Fitness workshop, instructor Beverly Holskin who has modeled and choreographed for hundreds of fashion shows around the area over the past two decades, will lead you through the three key components of modeling. First, you’ll learn to work the runway like a pro. Next, Beverly will show you some basic tips when posing for photos to ensure that you always get a flattering shot. Finally, you’ll get a hands-on makeup lesson, learning professional techniques for both day and night. The workshop is limited to only 20 women so be sure you to register ASAP. Sunday, 2:30-4:30pm. $20-$30. @ Major Movement Studio (1624 South St.)

With the forecast calling for summer-like temps, you can expect 2nd Street in Old City to be packed with vendors tonight selling their handmade creations. Once you’ve worked up a sweat, head a block over to Three Sirens Boutique for a refreshing margarita while perusing their new summer styles, including fun dresses from Press and Gracia. As always, the store will also be offering special in-store sales on clothing and accessories. Friday, 5-9pm. Free. @ Three Sirens Boutique (134 N. 3rd St.)

Once you’ve loaded up on margaritas at Three Sirens, head over to Smak Parlour for Smak-tinis and even more pretty spring dresses and accessories. Sultana Maria Jewelry will be hosting a pop-up shop with everything 20 percent off so be sure to keep your mother in mind before you go spending all your cash on yourself. Friday, 5-8pm. Free. @ Smak Parlour (219 Market St.)

The first of a slew of upcoming spring craft bazaars, Greensgrow Farms is inviting you to come and spend the afternoon appreciating nature and the great outdoors while perusing the handmade goods of more than 30 local artists and crafters. With the variety of items ranging from handmade soaps, candles and jewelry to prints, wood crafts and furniture, you should have no problem finding something your momma will like. Saturday, 9am-5pm. Free. @ Greensgrow Farms (2501 E. Cumberland St.)
SA VA Style Event
Join SA VA founder and CEO Sarah Van Aken for a super fancy cocktail party featuring a Style-It Fashion Show showcasing the brand’s signature “New Classics” collection, modeled by local celebs with jewelry provided by Bario-Neal. There will also be passed hors d’oeuvres, cocktails and a chance to win one of two signature SA VA items. Following the event, shop at SA VA for the looks just shown, with 20 percent of all proceeds benefiting Big Brothers Big Sisters. Space is limited and you can purchase tickets here. Sunday, 4-6pm. $59-$295. SA VA @ Sofitel Philadelphia (120 S. 17th St.)
Concrete Polish Online Shopping!
Local metalsmith and jewelry maker Angela Monaco’s shop Concrete Polish now has an online shop filled with all the chunky precious metals and glistening minerals and crystals you already love. Angela hand-creates every piece in Philadelphia to make it look like a family heirloom with an edge. Also filling the shop is creations by PW Style approved jewelry makers Fleather Fox and Danny Fox.
Here’s some of our picks from the online shop. P.S. Mother’s Day is coming up!




Beth Shak ‘Shoes r Forever’ Launch Party

Photo: justluxe.com
Hi, my name is Michelle and I am addicted to shoes. Flats, sneakers, boots, heels, peep-toe platforms–pretty much any stylish form of footwear will work me up into a frenzy.
My obsession was more than satisfied last night at the Beth Shak ‘Shoes r Forever’ Launch Party at PNK Elephant Boutique on South Street. Beth, known for her professional poker playing skills as well as her uncanny beauty, adores shoes so much that she decided to hang up her playing cards and make a new-found career out of it. Owning roughly 1200 pairs of designer shoes (700 of them being Christian Louboutin’s), the mother of three has recently piqued the interest of the media, scoring her very own reality show which is set to air on VH1. Beth’s new Web site serves as an outlet for fellow shoe enthusiasts, specifically those with a shared appreciation for designers like Walter Steiger, Manolo Blahnik, Mark Schwartz and of course, Louboutin.
ShoesRForever.com contains links to Celebrity Style, Sales, Beth’s Picks and my personal favorite, Streetwalker where people can submit pictures of some of the crazy shoes they see walking on the streets of Philly.
I recommend you check out some of pictures from the event below then immediately proceed to the site.
~Michelle Mass
Checking in with Commonwealth Proper

After meeting the owner of Commonwealth Proper, Craig Arthur von Schroeder, at the Mitchell & Ness Spring Launch Party the other week, I was dying to see what his 17th and Spruce Street showroom looked like. I was lucky enough to charm my way into an invite.
Everything about this place screams: MAN! I’m not talking the juiced up, grunting, throwing furniture over their head kind of man either. I mean the cigar-smoking, whiskey-sipping, briefcase and custom-made suit wearing kind of man. Don Draper and Nucky Thompson would be regular visitors, for sure. Not only is the showroom a certified man cave, but it simply drips with Philadelphia culture and history–from the Revolutionary and Civil War maps that adorned the high ceilings, to the African war buck in the main dressing room and the shearing scissors from the 1800’s.
In between his busy schedule of dressing A-list stars like Leonardo DiCaprio and getting ready for the MTV awards, the fashionable entrepreneur (who was as handsome and debonair as his clothing) was able to talk to me about what was new with Commonwealth Proper, especially his newfangled ‘Ready to Wear’ pieces: “We at Commonwealth Proper have studied custom tailoring and bespoke clothing practices for the past several years and are now applying the fit principles we learned from those experiences to make the perfect button-down shirt, as well as other ready-to-wear garments that simply fit better because they are designed with the contemporary man in mind. There is no substitute for fit. We are essentially making tailored fit ready-to-wear garments. The proof is in trying our clothes on…”
Craig explained that, while he has a showroom in Los Angeles, he wants to take more time to focus on his presence in Philadelphia, having everything from design, measure, pinning and chalking to the final fitting take place right here. He wants his clothing to soak up as much local culture and vintage feel as his show room does. All Commonwealth Proper designs are equipped with a tag stating when it was “born” and that it was made in the USA. Now, the creative genius, as I fondly call him, wants to produce tags saying “MADE IN PHILLY,” and there is absolutely nothing we hate about that.

Making a Difference with United By Blue
United by Blue is a Philly-based apparel company that prides themselves in being ocean friendly. For every single product sold, members of the caring UBB team remove one pound of trash from the world’s oceans and lakes. As of April 20th, they’ve actually removed a total of 87,863 pounds.
The company recently launched its 2012 Spring/Summer line and let me tell you, it took an impressive amount of self-restraint for me not to immediately whip out my credit card and begin purchasing everything in eyesight. From their vintage, handmade and sustainable jewelry to their extremely soft and chic apparel, they’re sorta like a wonderful mash-up of Urban Outfitters, Free People and American Apparel all rolled into one.
Check out some of my personal favorites below!

Uniform Bravo Bravo Scoop Neck $34/ S.O.S Scoop Neck $34/ Pacific Garbage Patch $34

Navy Women’s Laptop Bag $98/ Vintage Women’s Unstructured Bag $42/ Women’s Blue and Grap Stripe Bag $38

Top Row: Turquoise Cluster Silver Ring $75/ The John Dillinger $28
Bottom Row: Western Shore Strawberry Rhubarb Necklace $38/ Artisan Turquoise Ring $50

S.O.S $34/ Old Boat $34/Sit Ready to Shove $34
~Michelle Mass
What To Do This Weekend

Exclusive Aleksandra Ambrozy Makeup Class
Whether you’d like to admit it or not, chances are you’re one of the millions of women who don’t apply their makeup correctly. I mean, I know mine definitely isn’t flawless. Fortunately, there’s professionals like Aleksandra Ambrozy. One of the most sought after makeup artists in the city, Ambrozy will be instructing women on the proper way top apply makeup as well as which products and tools to use and how to achieve that “professional makeup effect.” The class will be conducted in a very chill, all girl atmosphere with light food and mimosas served. Ambrozy has just knocked $15 off the ticket price so RSVP ASAP. Only ten women will be allowed to take part and you definitely don’t want to lose out on a spot. Sunday, 12-4pm. $60. @ Soiree Philadelphia (305 Cherry St.)
On the market for some beautiful, traffic-stopping designer jewelry? Well, Judith Ripka has plenty of it and today only, you’ll be able to score 50-70 percent off her 18K gold and silver collections. That includes this 18K yellow gold vertical Oasis ring with full cut diamonds, pink mother-of-pearl and pink sapphire which may be one of the most beautiful creations I’ve ever laid eyes on. Friday, 10am-5pm. Free. @The Rittenhouse Hotel (210 W. Rittenhouse Sq.)
All this weekend, a style extravaganza will be sweeping the King of Prussia Mall. It kicks off tonight with a “Trends & Friends Night,” during which you’ll have a chance to connect with your favorite retailers through interactive demonstrations like hand-graving stations at Tiffany & Co., “make-unders” from Bare Escentuals and mini spa sessions from Aveda. There will also be a fashion show. For day two, runway presentations will be held every hour showcasing seasonal styles from Coach, Bloomingdale’s, Nordstrom and more along with “style shops,” offering shoppers in-depth beauty and style demos. Friday, 6-8:30pm. Saturday, 1-6pm. Free. @ King of Prussia Mall (160 N. Gulph Rd.)
Kembrel Designer Series: Philadelphia Designer Trunk Show
Enjoy art, music, food, drinks and lively conversation while checking out apparel and accessories from five emerging local brands: Kenneth Zane, Adorn by Sarah Lewis, Duke & Winston, Haight Ashbury and SPLURGHE. Kembrel will even be extending its 20 percent discount. They have several events lined-up at their Rittenhouse pop-up location so be sure to check back next week! Sunday, 5-9pm. Free. @ Kembrel (1822 Rittenhouse Sq.)
Just in time for Mother’s Day, TownHome is inviting Heather B. Moore to showcase her customizable and incredibly charming jewelry line. All of Moore’s designs feature hand-pressed engraving, which can include anything you want—monograms, mantras, names, dates, ect. If you have siblings, consider pooling your money together and having each of your birthdays engraved. Not only will that make it more affordable, but extra special. Saturday, 9am-7pm. Free. @ TownHome (1616 Walnut St.)

If you’re doing it right, shopping can be a pretty intense workout. With that in mind, Three Sirens Boutique is inviting you to come and shop their feminine fashions while checking out the boutique-style fitness studio, Nawrocki Fitness. New spring styles by Press, RD Style and Gracia will be showcased as well as handbags and accessories from Urban Expressions and their Hardtail workout gear collection. If you’re a student, bring your ID along and receive 10 percent off. As an extra incentive, 10 percent of the event’s proceeds will be donated to Moss Rehab. Sunday, 12-4pm. Free. @ Nawrocki Fitness (1500 Locust St., Suite 1419)
Come and watch as I attempt to walk down a runway sporting a bold new do given to me by the cutting-edge, award-winning stylists at Sigatures du Mei. I’ll be joined by 20 other amateur models showcasing the salon’s summer hair and makeup collection. The show will feature both an “exotic” and “summer” theme and models will be adorned with jewelry and accessories from SWAG Boutique. Should for some reason you want to meet a PW Style blogger in the flesh, just keep your eyes peeled for a half-woman/half-cheetah. PYT will be providing tents in case it rains so my spots should remain intact. Sunday, 3:30pm. Free. @ PYT (1050 N. Hancock St.)




