BreakawayINK Apparel Reveals New Eco-Friendly Tee
As a dedicated PW reader, you have already been alerted to one of the city’s newest fashion trends, BreakawayINK Apparel. With his unique line of hooded sweatshirts, baseball caps, beanies, tote bags, rugby tops and top-selling graphic t-shirts, owner Kyle Rheiner has managed to top himself yet again.
The newest piece to join the BreakawayINK family is entitled “Know Your Roots,” a design featured on a 100% organic and eco- friendly canvas. The natural colored tee exhibits a tri-colored Public Transit image using eco-friendly ink and earth-friendly materials. The shirt, blended from organic cotton and recycled polyester, even displays a hidden message that can be found weaving through the transit routes: BREAK AWAY INK. As with all of his creations, the Know Your Roots shirt is adorned with a tagless neck and a hand-sewn hem tag.
When asking what the source of inspiration was for his latest fashion conception, the always intuitive entrepreneur replied “We created this tee with ‘sustainability’ in mind after learning more about a friends involvement in the Sustainable Business Network of Philadelphia. From the shirt materials, to the ink, to the design – it’s promoting sustainability.”
Kyle followed up with stating that BreakawayINK is also continuing to learn more on how they can become a more sustainable and earth-friendly company. “Moving forward, we’ll continue to use eco-friendly clothing because we really like the feel and the fit. We’re always looking to improve our brand.”
~Michelle Mass
Check Out BreakawayINK’s (Awesome) Philly-Centric Apparel
Back in 2004, Philly native Kyle Rheiner purchased a simple t-shirt at a local urban clothing store with a powerful design: an American flag with the word “MINE” printed beneath it. After analyzing his purchase, it occurred to Kyle that a blank-tee is really the ultimate blank canvas for him to express himself. And so he got busy designing and selling printed tees to fellow students at West Chester University—once even selling a shirt right off his back.
Well, that was at least until he started his own urban apparel company BreakawayINK.