Kicks for a cause
Lara has a sad post up over at Plaid Pony Vintage; we actually feel kind of weird talking about this so we’re just gonna quote:
It’s clearly been a while since my last post.
As some of you may be aware my brother Adam “DJ AM” Goldstein passed away in August.
For the past 2 months my husband and I have been spending most of our time in LA which is on the other coast from our home in Philly. It’s been a crazy time with a lot to do, but our primary focus has been pulling together the eBay auction of my brother’s sneaker collection. Over the past 10 years my brother has amassed a collection of sneakers totaling close to 900 pairs. The collection is amazing and contains a lot of rare, vintage and otherwise really cool pairs…
Aside from collecting, Adam had two great passions in life. One was clearly music, but the other that people may be less aware of was helping other addicts to get sober. I have been so touched by the stories from countless people I’ve met and heard from who have expressed how much Adam had impacted their lives. For those of us who were close to Adam there was only one option for what to do with his sneaker collection… We established the DJ AM Memorial Fund for the purpose of continuing Adam’s work in recovery in his name.
All of the proceeds from the auction will go to the memorial fund.
Anyway, we’re so sorry for your loss, Lara, and if any readers are interested, the eBay auction is right here and the memorial fund’s page is here.
Style Pro Phile: Lara Long

Lara Long of Plaid Pony Vintage:
“I had always been thinking about starting my own business, and I always thought it would be an actual bricks-and-mortar store, but doing it as a website made a lot of sense. I spent a year shopping and learning about how to do the pictures and the Web, and then I put it up. I have everything from kitchen glassware and wall decor to clothing, jewelry, shoes and handbags. I wanted it be a whole store in one spot. I gravitate toward stuff that makes me laugh or smile, or stuff that’s really well-designed. It’s been growing steadily since I started, and it’s been a lot better than I expected. I just rented some space in Orphelin, which is a new vintage boutique on Fifth Street. It’s been hard working at home, and I almost never take a day off anymore, but I really love working for myself and being in control of my destiny.”


