Style Pro Phile: Lara Long

Lara Long of Plaid Pony Vintage:

“I had always been thinking about starting my own business, and I always thought it would be an actual bricks-and-mortar store, but doing it as a website made a lot of sense. I spent a year shopping and learning about how to do the pictures and the Web, and then I put it up. I have everything from kitchen glassware and wall decor to clothing, jewelry, shoes and handbags. I wanted it be a whole store in one spot. I gravitate toward stuff that makes me laugh or smile, or stuff that’s really well-designed. It’s been growing steadily since I started, and it’s been a lot better than I expected. I just rented some space in Orphelin, which is a new vintage boutique on Fifth Street. It’s been hard working at home, and I almost never take a day off anymore, but I really love working for myself and being in control of my destiny.”