GREAT IDEA: Rollasoles

From the Department of “God, why didn’t I think of that?” come these roll-up ballet flats, by Rollasole. They’re sold in vending machines in 25 or so clubs around England, so if it’s been a long night and your feet are about to fall off because of your heels, you can just drop about the same amount as you’d spend on a cab and spend the end of your evening in comfort.

The package even comes with a little tote bag to carry around your ouchy shoes for the rest of the night, in case you don’t feel like jamming them into your purse.

They come in small (US sizes 5-6), medium (7-8) and large (9-10), and at £5 – £7 (about $8.25 – $11.50 at the current exchange rate), they seem pretty reasonable. And they’re actually cute, too!

Unfortunately, although the vending machines are apparently enormously popular in Britain, there’s no information on when creator Matt Horan (who came up with the idea after seeing his girlfriend’s painful experiences at clubs) is planning to start marketing them internationally. But if you neeeeeeeeed them, or are an entrepreneur with a shopping cart you can park outside Rouge, you can order them online, too.

We should get these installed all over Old City and Rittenhouse, just so I don’t have to feel the pain of all the girls in sparkly party tops hobbling around at closing time while I’m tromping home in my sneakers or flats. Or, I dunno, change societal expectations so that women don’t feel they are obliged to wear shoes that cause them pain. But as that may take a while, for the short-term let’s get some Rollasoles stateside.

Rollasoles: via NotCot